In today’s era of explosive online advertising, tens of thousands of ads compete daily for users’ attention. For advertisers, high-quality creative is the key to effective campaigns. But how can you quickly get inspired and outperform your competitors? As an industry-leading ad intelligence tool, BigSpy’s Ad Library helps you easily solve creative challenges through three powerful features: Advanced Search, Smart Filters, and Creative Rankings. This guide will show you step by step how to master BigSpy and make creative inspiration more efficient and effortless!
Massive Creative Library Search: Multi-Dimensional Filtering for Precise Inspiration
BigSpy boasts industry-leading ad data crawling capabilities, covering over 1 billion ads and supporting 12+ filtering dimensions to help you quickly locate target creatives from massive data. The user-friendly interface makes it super easy—even beginners can get started right away!
- Keyword Search
Broad Search Scope: Enter advertiser name, ad copy keywords, landing page links, or any relevant info to match related ads.
Multi-Dimensional Combinations: For example, search for “skincare” + “summer sale” to accurately find seasonal marketing creatives for similar products, including their ad copy.
- Category, Platform, and Country Filters
Filtering by website and app type helps you initially categorize advertisers and competitors. Different channels and countries offer unique creative styles.
Use “Website Type” (e-commerce/tools/apps, etc.) or “Social Platforms” (Facebook/Instagram/TikTok, etc.) to quickly locate where your competitors are active.
Example: To view fast fashion ads on TikTok, just select the “TikTok” platform.
Country & Language Targeting: Different regions have distinct ad styles (e.g., minimalism in the West vs. promotion-heavy in Southeast Asia). Use country/region + language filters to precisely match your target market.
- Creative Format Filters
Format Selection: Choose by video, image, carousel, etc., to find the most suitable ad type.
Clarity Filter: Prioritize high-definition ads to ensure reference value.
- Copy & CTA Analysis: Boost Your Ad Appeal
Language Support: Search for ads in multiple languages to power cross-border marketing.
CTA (Call-to-Action) Analysis: When using traffic-based search, you can directly view performance data for various CTAs, helping you optimize yours.
- Time & Engagement Data: Uncover Ad Trends
Rising Stars: Use filters like “New Ads in the Last 7 Days” or “Popular Ads in the Last 30 Days” to balance between current hot topics and long-term winners. Sort by ad likes, comments, and shares to find your ideal engagement model.
Competitor Tracking: Follow specific advertisers to monitor their new campaigns, creative iterations, and ad cycles. Identify high-performing ads for inspiration and adaptation.
- Original Post Filter
Some ads in BigSpy are from original information feeds, including visible user interactions like likes and comments. This lets you quickly spot ads with high engagement and validate their effectiveness from the ground up.
- Featured Ads
Featured Ads Filter: Search for high-like, high-comment, or high-share ads, combined with platform and other basic info. Engagement data is visualized with graphs for quick analysis.
TikTok Creatives: Showcases first-hand TikTok ad data, breaking downtop creatives across six dimensions like visual design, copy structure, music pairing, trending products, hashtags, and more—plus trend forecasting and risk alerts.
Ad Copy Mining: From Hot Copy to Targeted Keywords in One Place
Ad copy is the soul of conveying your product’s value. BigSpy’s “Ad Ideas” feature helps you master your industry’s messaging secrets fast:
Search ad copy via keywords to discover related titles and copy texts.
Further filter by industry, language, platform, and copy type to refine your ad inspiration.
Creative Cloud Library visually displays Top 100 Core Words, helping you instantly grasp trending keywords.
Results are sorted by duration, estimated impressions, and related ad count—helping you find the most relevant copy faster.
Creative Rankings: Your Secret Weapon for E-Commerce Wins
BigSpy’s “Ad Creative Rankings” are an invaluable resource for e-commerce sellers, offering a data-powered way to track market trends:
- Two Ranking Types to Cover All Campaign Stages
Overall Rankings: Sorted by total impressions over a time period—highlighting long-standing top-performing creatives.
New Rankings: Sorted by newly appeared ads—great for discovering emerging brands and fresh ideas.
- E-commerce Focused Segments: Conversion vs. Awareness
Purchase Rankings: Highlight “Buy Now” or “Discount” driven ads optimized for ROI.
Influence Rankings: Feature brand storytelling, user reviews, and other content aimed at raising awareness.
- Flexible Ranking Filters
Filter by Country, Creative Type, Platform: e.g., view “Top 10 Purchase Ads on TikTok in the US” to precisely target your market’s preferences.
Format Filter: Easily select TikTok vertical videos, YouTube long-form, or Instagram carousels to meet platform-specific requirements.
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